Seafishtrade

Visual identity for a fish trading company – we made fish trading look cool.

In 2016, as part of the team at Landor, I played a key role in creating a new visual identity for a small B2B fish trading company. From shaping the brand strategy to designing and producing various brand assets, I was deeply involved in every stage of the project, ensuring the identity aligned with the company’s goals and vision.

Impact
2 years after the new identity launch trade volume has increased by 15-20%, with the new identity playing a key role in enhancing the company’s professionalism and building greater business confidence.

Background

Seafishtrade is a successful European trader of frozen at sea fish products operating in West Africa, Europe and China. Their identity underserved the true advantages and values of the company, making them look obsolete and traditional, like the rest of the industry.

Idea

Redefine the company’s core message to effectively communicate their purpose and create a bold visual language that bounds the fishing community. As the sea, the graphical approach never stands still reflecting the young and dynamic spirit of the company while building on their core business.

Result

The client reported that since the launch of the new identity in January 2018, they have received only positive messages from partners, banks, and buyers stating that they, too, are on the same wave with them.

To date, trade has increased volume by 15-20% compared to last year. The new identity is plays a big role and is emphasizing the company’s professionalism and building more confidence to do business with them.